The Magic Fashion Trade Show aka Magic, is the largest and most popular trade shows for apparel in the United States. So, it's no wonder that I turn my attention towards this festival of fashion icons, plus it's in Vegas woo! Of course there are going to be fashion manufactures from all over the globe with clothes for babies to senior citizens, which ironically some both wear diapers. But, that's off the point of the subject for this trade show taught me a lot about customer satisfaction and the planning of these big events for a company stand point.
First would be the emphasize on customer satisfaction. These trades shows are always focused towards customer satisfaction and how they can further influence your buying habits. Some ways to get people to do your surveys where of course free swag (give aways). I found that people really like the free give aways if the idea behind the free give away is interesting. Stress balls shaped like rocks for Rocawear or something like that, whatever the creation is it's as long as it creative and draws interest that is what draws attention to bring people to your booth to figure out customer satisfaction issues.
Second thing is planning. Planning these trade show are very important for contacts or even publicity. Standing out in a fashion trade show can be hard for clothing lines that are just starting out in the industry. The things that catch my eye are creative booths, for the traditional style booth is very unappealing. For some try to spice it up by putting hot chicks and mascots, which are cool, but the exhibits that enhance the customer experience through different atmosphere well help your booth stand out. Planning plays a big role in the success of a trade show especially at Magic, for if you don't plan accordingly then your going to be playing a game of catch up. Diddy is on top of his, you better be on top of yours.
Magic Fashion Trade Show Link:
http://www.magiconline.com/
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